Value Proposition

The 20” iMac costs $1,700 Canadian. The Dell Dimension 9200 with 20” display costs $1,560. But the extra $140 for the iMac buys you built-in webcam, wireless networking, and speakers. So this easily balances out.

There's one other thing about the iMac vis-à-vis Dell: the iMac is QUIET, whereas the Dell, being a conventional desktop PC, does emit an audible noise (though, to be sure, it’s low level). It’s hard to put a price on Quiet, but for me, I’d gladly pay a $200 premium.

I’ve demonstrated that, across the board, Apple is not actually “more expensive” than Dell. Whether you’re looking for a thin & light notebook, or an industrial-strength graphics workstation, or just a plain ol’ desktop workhorse, Apple has an answer for everyone. Seems to me, and you may correct me if I’m wrong, Apple is poised for a massive assault on the worldwide PC market.

Combined with their amazing marketing campaign ( http://www.apple.com/ca/getamac/ads/ ), it’s easy to predict major success in the coming years...